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Nowadays many people want to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or a negative development? In this facetfast-paced world, people’s lifestyle and also attitudes towards different trends have undergone a massive transmission such as the way they provide their needs which is more tending to the popular brands, including controversial debates as to whether it can influence individuals’ living adversely. Recently, there have been a tendency among people to make their appearance and properties more luxurious, glamorous and well-designed to be more fashionable and up to date with those novel and modern brands. Moreoverthis gives them a feeling that they are boosting, they would boost their sense of self-esteem in addition to composure in diverse public circumstances and probably seize seizing more ideal opportunities. On the other hand, there is a common idea between among the majority of population that well-known products are more durable due to the consumption of costly materials, so a handful of people opt to purchase famous objects less rather than keep buying low quality items/exchanging unknown ones frequently with low qualities. However, this trend can take its toll on a society when it becomes the first priority of the upper-class some social status to attract attention, leading to either a superficial or an extravagant lifestyle. As a result, these individuals will rely more on how their style looks or other trivial conditions matters instead of the valuable background they should have developed according to their merits and abilities, hence the importance of both raising people’s awareness and creation creating a balance between all social classes to have a healthy lifestyle. In conclusion, the drawbacks can outweigh the benefits, if the reputation of famous brands which often have been gained because of their quality and consequently high expenses, sets a divergence in a community.

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